PRIVACY POLICY

Last Updated:  11/1/2017

We at Bona Fide Beauty Lab PS, LLC ("Bona Fide Beauty", "we", "us", or "our") have created this privacy policy (this "Privacy Policy") because we know that you care about how information you provide to us is used and shared. This Privacy Policy relates to the information collected when you visit our website located at [www.beautybypopsugar.com] ("Website") and/or purchase our products ("Products").

By visiting our Website, and/or purchasing our Products, you are agreeing to the terms of this Privacy Policy and the accompanying Terms of Use.

Capitalized terms not defined in this Privacy Policy shall have the meaning set forth in our Terms of Use

The Information We Collect and/or Receive

In the course of operating the Website and/or providing the Products, Bona Fide Beauty will collect (and/or receive) the following types of information. You authorize us to collect and/or receive such information.

1. Contact Information

When you sign up to receive information about our product launch, promotions or newsletters, purchase our Products, or sign up to become a Registered User, you will be asked to provide certain information which may include your name, e-mail address, birthdate and Instagram handle. If you sign in using your Facebook or any other social media account, you are authorizing Bona Fide Beauty to collect, store, and use, in accordance with this Privacy Policy, any and all information that you agreed that Facebook, Inc., or such other social media company could provide to Bona Fide Beauty through its Application Programming Interface. Such information may include, without limitation, your first and last name, username, profile picture, unique social media identifier and access token, and e-mail address. All information collected and/or received under this section is collectively referred to herein as "Contact Information".

2. Billing Information

If you would like to purchase our Products, you will be required to provide certain information in addition to the Contact Information noted above. Such information may include a credit card number, expiration date, billing address, activation codes, and similar information (collectively, the "Billing Information"). Such Billing Information will be collected and processed by our third party payment vendor pursuant to the terms and conditions of their privacy policies and terms of use, and we do not obtain access to any Billing Information.

3. Order Information

If you would like to purchase our Products, you will need to provide certain additional information such as your shipping address and information about the Products you would like to purchase (collectively, the "Order Information").

4. Other Information

In addition to the Contact Information and Order Information, we may also collect additional information (collectively, the "Other Information"). Such Other Information may include:

a. From Your Activity. Information that we automatically collect when you visit the Website, such as your IP addresses, browser type and language, referring and exit pages and URLs, date and time, amount of time spent on particular pages, what sections of the Website you visit, similar information concerning your use of the Website.

b. From Cookies. Information that we collect using "cookie" technology. Cookies are small packets of data that a website stores on your computer's hard drive so that your computer will "remember" information about your visit. We use cookies to help us collect Other Information and to enhance your experience using the Website. If you do not want us to place a cookie on your hard drive, you may be able to turn that feature off on your computer or mobile device. Please consult your Internet browser’s documentation for information on how to do this. However, if you decide not to accept cookies from us, some features of the Website may not function properly.

c. Third-Party Analytics. We use one or more third–party analytics services (such as Google Analytics) to evaluate your use of the Website, compile reports on activity (based on their collection of IP addresses, Internet service provider, browser type, operating system and language, referring and exit pages and URLs, data and time, amount of time spent on particular pages, what sections of the Website you visit, number of links clicked while on the Website, search terms and other similar usage data), and analyze performance metrics. These third parties use cookies and other technologies to help analyze and provide us the data. By accessing and using the Website, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy. For more information on these third parties, including how to opt out from certain data collection, please visit the sites below. Please be advised that if you opt out of any service, you may not be able to use the full functionality of the Website.

For Google Analytics, please visit https://www.google.com/analytics.

The Information Collected by or Through Third-Party Companies

We may share Other Information about you with third parties, including but not limited to, advertising companies, and our brand partners, for ad distribution and ad optimization (defined as the tailoring, targeting (i.e., behavioral, contextual, and retargeting), analyzing, managing, reporting, and optimizing of ads). These third parties may use cookies, pixel tags (also called web beacons or clear gifs), and/or other technologies to collect Other Information for such purposes. Pixel tags enable us and these third-party advertising companies to recognize a browser’s cookie when a browser visits the site on which the pixel tag is located in order to learn which advertisement brings a user to a given site. In addition, we may receive Other Information from advertisers, brand partners, and/or their service providers such as advertising identifiers, IP addresses, and post-conversion data. If you wish to opt out of third-party interest-based advertising, please visit http://www.networkadvertising.org and http://www.aboutads.info/choices for details on how to do so.

How We Use and Share the Information

You authorize us to use the Contact Information, the Order Information, and the Other Information (collectively, the "Information") to provide you the Website and the Products; solicit your feedback; inform you about our Products and services; and to improve our Products and services.

You also authorize us to use and/or share the Information as described below.

To the extent permitted by law, we may also disclose the Information: (i) when required by law, court order, or other government or law enforcement authority or regulatory agency; or (ii) whenever we believe that disclosing such Information is necessary or advisable, for example, to protect the rights, property, or safety of Bona Fide Beauty or others.

 

How We Protect Your Information

We take commercially reasonable steps to protect the Information from loss, misuse, and unauthorized access, disclosure, alteration, or destruction. Please understand, however, that no security system is impenetrable. We cannot guarantee the security of our databases or the databases of the third parties with which we may share such Information, nor can we guarantee that the Information you supply will not be intercepted while being transmitted over the Internet. In particular, e-mail sent to us may not be secure, and you should therefore take special care in deciding what information you send to us via e-mail.

Accessing and Modifying Personal Information and Communication Preferences

If you have provided us any Contact Information, you may access, review, and make changes to your information by contacting us at info@beautybypopsugar.com. In addition, you may manage your receipt of marketing and non-transactional communications by clicking on the "unsubscribe" link located on the bottom of any Bona Fide Beauty marketing email. You cannot opt out of receiving transactional e-mails related your transactions on the Website. We will use commercially reasonable efforts to process such requests in a timely manner. You should be aware, however, that it is not always possible to completely remove or modify information in our subscription databases.

Important Notice to Non-U.S. Residents

The Website and its servers operated in the United States. If you are located outside of the United States, please be aware that any information you provide to us maybe transferred to, processed, maintained, and used on computers, servers, and systems located outside of your state, province, country, or other governmental jurisdiction where the privacy laws may not be as protective as those in your jurisdiction. If you are located outside the United States and choose to use the Website, you do so at your own risk.

Children

We do not knowingly collect personal information from children under the age of 13. If you are under 13, please do not give us any personal information. We encourage parents and legal guardians to monitor their children’s Internet usage and to help enforce our Privacy Policy by instructing their children to never provide personal information without their permission. If you have reason to believe that a child under the age of 13 has provided personal information to us, please contact us, and we will endeavor to delete that information from our databases.

California Residents

Under California Civil Code Section 1798.83, California residents who have an established business relationship with Bona Fide Beauty may choose to opt out of our sharing your personal information with third parties for direct marketing purposes. If you are a California resident and (1) you wish to opt out; or (2) you wish to request certain information regarding our disclosure of your personal information to third parties for the direct marketing purposes, please send an e-mail to info@beautybypopsugar.com with "Privacy Policy" in the subject line or write to us at:

Bona Fide Beauty Lab PS, LLC
135 East 57th St, 16th Flr
New York, NY 10017

In addition, Bona Fide Beauty does not monitor, recognize, or honor any opt-out or do not track mechanisms, including general web browser "Do Not Track" settings and/or signals.

Changes to This Privacy Policy

This Privacy Policy is effective as of the date stated at the top of this Privacy Policy. We may change this Privacy Policy from time to time with or without notice to you. By visiting and/or accessing the Website after we make any such changes to this Privacy Policy, you are deemed to have accepted such changes. Please be aware that, to the extent permitted by applicable law, our use of the Information is governed by the Privacy Policy in effect at the time we collect the Information. Please refer back to this Privacy Policy on a regular basis.

How to Contact Us

If you have questions about this Privacy Policy, please e-mail us at info@beautybypopsugar.com with "Privacy Policy" in the subject line.