Philosophy & Glossary

Our products are beautifully formulated for smooth, easy application and buildable, long-lasting color. We use antioxidants, anti-pollution and omega rich blends to nourish, hydrate, and help improve overall skin health. We do it without the bad stuff—like parabens and sulfates which irritate skin — and with enough smarts to create beautiful, buildable color that nourishes skin and stays put.


A Barbadensis Leaf Extract (Aloe Vera)

Renowned for its healing properties, aloe vera helps keep skin soft and helps formulas with a smooth application.

Acacia Senegal Gum (Acacia Senegal tree)

This tree gum acts as a natural film, and helps formulas stay put with no flaking or running.

Aleurites Moluccana Seed Oil (Kukui Seed Oil)

Partly because of its high essential fatty acids, this seed oil helps soften, nourish and condition skin.

Ascorbyl Palmitate (Vitamin C)

Not just for colds, Vitamin C is also known to help brighten skin and provide an antioxidant boost.


Butyrospermum Parkii Butter (Shea Butter)

Rich in Essential Fatty Acids, Shea Butter is a rich and powerful moisturizer that helps create a rich, glossy shine on the skin surface while helping to soften and nourish lips.


Caesalpinia Spinosa Gum (Tara Spinosa tree)

Harvested from the Tara Spinosa tree, it's known as a natural thickener.

Camellia Sinensis Leaf Extract (Green Tea) 

Known to be naturally rich in antioxidants, this plant protects skin cells.  It's known to help brighten skin while also helping protect the skin barrier from free radicals.

Carthamus Tinctorius Seed Oil (Safflower Seed Oil)

Safflower seed oil helps to protect, nourish, and repair the skin barrier, thanks to its rich linoleic acid.

Copernicia Cerifera Wax (Carnauba Wax)

Extracted from the leaves of the palm tree, this wax helps create formulas that glide on effortlessly during application.


Euphorbia Cerifera Wax (Candelilla Wax)

Naturally firm but maliable, this wax is an effective vegan alternative to beeswax.  It also helps skin to keep its moisture.


Glycerin - plant derived (palm and coconut oils)

Known as a humectant, glycerin is a natural emollient that helps to make skin soft and supple to the touch.

Glycine Soja Oil (Soybean Oil)

Soybean oil helps nourish, soften, and moisturize skin, thanks to its vitamin-rich and easily absorbing formula.


Helianthus Annuus Seed Oil (Sunflower Seed Oil)

Rich in essential fatty acids, sunflower seed oil helps promote skin's soft, smooth appearance.

Hibiscus Sabdariffa Flower Extract (White Hibiscus Flower)

Helps fight free radicals and signs of aging while helping to firm skin.  Hibiscus is known to increase skin elasticity by inhibiting the activity of the enzyme elastase, which is responsible for breaking down skin’s elastin.


Limnanthes Alba Seed Oil (Meadowfoam Seed Oil)

Known to be moisturizing and antioxidant rich, this slightly waxy oil helps  effectively form a barrier that locks in moisture and delivers nutrients to the skin.


Natural mica, silica, titanium dioxide, iron oxides - colorants   

These minerally-derived ingredients help create rich, blendable shades from sustainable sources.


Olea Europaea Fruit Oil (Olive Oil) 

Known as a Vitamin E powerhouse, olive oil helps skin look and feel supple, soft and smooth.

Oryza Sative Bran Wax (Rice Bran Wax)

Rice bran wax is known as a superior blender of oils. That means oils and waxes are blended evenly, helping products glide effortlessly, seal in color, and nourish skin.


Peppermint Oil

With a delicious smell and taste, this natural oil is also used in aromatherapy for its energizing properties.


Rhus Succedanea Fruit Wax

A soft vegetable wax to keep formulas malleable, this ingredient is obtained from the berry kernels of the Sumac tree, mostly found in Japan.  

Ricinus Communis Seed Oil (Castor Seed Oil)

Rich in triglycerides, castor seed oil helps maintain moisture in the skin.


Simmondsia Chinensis Seed Oil (Jojoba Seed Oil)

A plant oil that's a rich source of numerous fatty acids, jojoba oil is known to help soften and protect skin.

Squalene - plant derived (amaranth seed, rice bran, wheat germ, and olives)

This blend is known to improve the moisture balance and elasticity of skin.  It helps diminish the production of excess oil (a welcome effect for those with oilier complexions).  

Sucrose (Sugar)

These natural fine grain granules are gentle enough for sensitive skin, but effective enough for every complexion.


The coconuts: Theobroma Cacao Seed Butter (Cocoa Butter) and Cocos Nucifera Oil (Coconut Oil)

Coconut is known to be high in Vitamin E, proteins and skin-softening and nourishing capric and caprylic acids.  When used in cosmetics, it naturally helps formulas glide on easily and stay put.

Tocopheryl Acetate (Vitamin E)

One of the best vitamins for anti-oxidant protection!


Vaccinium Angustifolium Fruit Extract (Blueberry)

Loaded with pollution-blocking antioxidants, blueberry extract is also packed with  vitamins A and C, which help fight daily free radicals.  

Vitis Vinifera Seed Oil (Grape Seed Oil)

Known to have high levels of Vitamin E, it can provide antioxidant protection as well as an extra touch of softness for skin.