Hello Sunshine!

Our Founder

Lisa Sugar is the woman behind the women--over 100 million of them. As the founder of POPSUGAR, she created the #1 independent global media network for smart, fun, engaged women online. And just as the internet needed a site with positive, satisfying content, Lisa realized her beauty products needed a makeover, too. They should be made with smart, thoughtfully sourced ingredients. They should be easy to apply, build from sheer to intense and travel well. And they should also be super FUN! Lisa tapped into POPSUGAR's many fans + friends, and made their ultimate beauty wish list a reality.

Lisa was born an East Coast girl, and is now living on the West Coast with her husband, three daughters and two dogs (phew!). As a leader in tech and media, Lisa continues to encourage everyone, from her children to her readers and employees, that hard work, creativity, and kindness can make a beautiful life.

Follow Lisa on Instagram

Color Your Happy

Lots of buildable colors. Skin-smart ingredients. Seriously gorgeous results. Get your new favorite things for eyes, lips, face, and more.

Happy, Healthy Beauty

Our formulas nourish, protect, and hydrate your skin. They're also long-lasting, built to layer for custom shades, and easy to take (and apply) anywhere. Look like you have a glam squad…even if you've just got five minutes.

Meet Our Ingredients

Our products are beautifully formulated for smooth, easy application and buildable, long-lasting color. We use antioxidants, anti-pollution and omega rich blends to nourish, hydrate, and help improve overall skin health.