3 Reasons to be Obsessed

Smart + healthy

Smartly sourced ingredients that are
good for you


Smartly designed, cruelty-free, formulas that are buildable for multiple looks, and packaging that’s portable

Fan Favorites

Created with inspiration and the smart input from 100 million POPSUGAR beauty junkies

Smart meets beauty.

Created with inspiration and input from 100 million POPSUGAR beauty junkies, BEAUTY by POPSUGAR is made for your happiest, healthiest face.

Our Smart, Healthy Ingredient Philosophy

Green Tea Extract

Known to be naturally rich in antioxidants, this plant protects skin cells. It's known to help brighten skin while also helping protect the skin barrier from free radicals.

Hibiscus Flower Extract

Helps fight free radicals and signs of aging while helping to firm skin. Hibiscus is known to increase skin elasticity by inhibiting the activity of the enzyme elastase, which is responsible for breaking down skin’s elastin.

Blueberry Extract

Loaded with pollution-blocking antioxidants, blueberry extract is also packed with vitamins A and C, which help fight daily free radicals.

No Bad Stuff

Sorry parabens, mineral oil, phthalates, triclosan, sodium laurel sulfate, gluten and some of your other shady friends—you can’t sit with us.

Learn More

See our complete list of bad stuff never included in our products.

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