3 Reasons to be Obsessed
Smart + healthy
Smartly sourced ingredients that are
good for you
Easy + Fun + CRUELTY-FREE
Smartly designed, cruelty-free, formulas that are buildable for multiple looks, and packaging that’s portable
Created with inspiration and the smart input from 100 million POPSUGAR beauty junkies
Our Smart, Healthy Ingredient Philosophy
Green Tea Extract
Known to be naturally rich in antioxidants, this plant protects skin cells. It's known to help brighten skin while also helping protect the skin barrier from free radicals.
Hibiscus Flower Extract
Helps fight free radicals and signs of aging while helping to firm skin. Hibiscus is known to increase skin elasticity by inhibiting the activity of the enzyme elastase, which is responsible for breaking down skin’s elastin.
Loaded with pollution-blocking antioxidants, blueberry extract is also packed with vitamins A and C, which help fight daily free radicals.
No Bad Stuff
Sorry parabens, mineral oil, phthalates, triclosan, sodium laurel sulfate, gluten and some of your other shady friends—you can’t sit with us.
See our complete list of bad stuff never included in our products.